Partnering in Shaping the Future
Be Part of a One-of-a-kind Motorsport and business Journey
The Indy Junior Academy offers thrilling experiences and fruitful opportunities for its partners.
As a partner, you’ll be part of developing new relationships between Finland and the United States while supporting young driving talents on their journey from Finnish karting tracks to the starting grid in Indianapolis.
As a partner, you’ll gain valuable brand exposure and the chance to engage in initiatives that enable networking with U.S. business leaders and other high-level stakeholders.
If you wish, you’ll also have insider access to the world’s largest motorsport event, the Indy 500, and the Indianapolis Month of May celebrations.
And as the drivers succeed in their careers, sponsors receive financial rewards for their support.
Welcome to the Shaping the Future Team!
Partner Program Benefits
Prime Brand Exposure
High-profile, positive and future-focused project offers valuable brand visibility. Feature your logo on drivers gear or an Indy 500 race car, viewed by millions worldwide.
Exclusive Networking
Connect with top U.S. business leaders, political figures, and cultural influencers through the Academy’s established network, paving the way for powerful joint ventures.
Motorsport Excitement
Be part of the Indy 500, the biggest and most thrilling motorsport event in the world. Cheer on your driver to victory!
VIP Hospitality
Enjoy premium hospitality and exclusive events in both countries.
Cultural Exchange
Enjoy the unique experience of visiting Indianapolis during the Month of May festivities and fully
immerse yourself in American culture.
Sponsor bonus
If the driver succeeds in their career, those who supported them at various stages of their journey will receive financial compensation.
Vilho Aatola, from the Academy’s Class of 2024, excelled during DEForce team test drives in Texas in November 2024.
Partnership That suits you
There are flexible ways to get involved in the program.
As a partner, you can contribute support and added value through your own operations or participate financially to help cover motorsport-related expenses.
Partners are welcome to join race trips and events and can secure advertising space on the driver’s suit or car.
Get in touch, and let’s discuss the most fruitful way for your organization to be involved!
Contact persons:
Anne Aatola
+35840 7194 734
anne.aatola@gmail.com
Kari Haapiainen
kari.haapiainen@kolumbus.fi
Tero Palmroth
tero.palmroth.tp@gmail.com
Nordic Santa’s Indy Kids is the Indy Junior Academy’s charitable initiative, offering underprivileged children from Indianapolis an unforgettable journey to the Arctic Circle to meet Santa Claus.
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The Indy Junior Academy Finland-USA engages in responsible youth work among young motorsport enthusiasts.
Its goal is to pave the way for talented Finnish drivers to enter the American motorsport scene.
The Academy understands the dynamics of the IndyCar world and has extensive connections with various teams and series. It assists in contract negotiations and supports the driver’s team in navigating their journey from smaller series to the top.
IndyCar Series is North America’s premier open-wheel auto racing series. It is the main goal for all Indy academy drivers.
Only motorsport series powered by ethanol-based 100% Renewable Race Fuel.
The Indianapolis 500, dating back to 1911, is the largest single-day sporting event in the world.
Over a million visitors every May, with broadcasts reaching 10-15 million viewers.
Month of May in Indianapolis is a series of events built around the race. Throughout the month, the city hosts parades, celebrations, and a variety of activities, with participation from different institutions.
For visitors, the Month of May offers a fantastic opportunity to immerse themselves in American culture. Indianapolis, as a major city, also boasts attractions such as a world-class art museum, PGA-level golf courses, and much more.
The time is now. A rich history of cultural exchange between Finland and the USA has fostered mutual understanding and strengthened diplomatic ties. Newly formed alliances continue to promote further collaboration.
Shared Values and Complementary Strengths. Both nations prioritize innovation, democracy, and free markets. Both nations share a deep respect for sisu and a go-getter attitude. Finland’s excellence in education, technology, clean energy, and sustainable solutions pairs well with the U.S.’s leadership in innovation, resources and market scale.
The United States is the land of opportunity, and being involved with the Academy is an exciting way to explore the country.
Tero Palmroth is the founder of Indy Junior Academy and the first Nordic Indy 500 and CART driver. In his active career from 1988 to 1995 he participated in the Indy 500 six times.
Tero has Finland’s best connections to the American motorsports world.
Join the
Shaping the Future Team
